art’otel Rome Piazza Sallustio

The Brand

Part of the PPHE Hotel Group, art’otel offers a unique hotel experience for art lovers and design-conscious travellers, combining stylish accommodations with a vibrant, art-centric atmosphere. 

With seven properties across western Europe, art’otel is known for sleek, modern architecture and interior design, reflecting the brand’s artistic, progressive approach.

Each art’otel property is designed around a specific artist or artistic theme, creating a unique experience that goes beyond a place to sleep. It’s not just about fancy décor—these hotels integrate art into their very identity, making every stay feel like a gallery visit (existential debates about abstract pieces are optional). The brand aims to attract guests who appreciate design, culture, and a bit of personality in their accommodation.

The Hotel

Overlooking the ancient Horti Sallustiani in the energetic heart of Rome, art’otel Rome Piazza Sallustio delivers culture, gastronomy, bold design, and—naturally—an immersive art experience. 

The newest addition to art'otel's expanding European portfolio, the property offers a spectacular cultural escape. Exuberant, immersive spaces  reflect the bustle and energy of the Italian capital while offering sanctuary from the lively streets outside. The hotel's interiors showcase Signature Artist Pietro Ruffo's art, making the hotel the largest permanent collection of his work to date.

Guests can enjoy a rooftop bar with stunning city views, an in-house restaurant serving modern Italian cuisine, wellness spaces with gym and sauna, and a jam-packed social and cultural programme featuring regular art exhibitions from up-and-coming artists.

The Technology

Having worked with art'otel properties in London and Amsterdam, Airwave was excited to bring its guest room entertainment expertise to art’otel’s first Italian venture.

The project kicked off with the deployment of reception and network infrastructure, ensuring a strong technical backbone to support modern, cloud-based TV technology.

Airwave’s design technicians worked closely with art’otel to refine and reskin the brand’s standard TV interface, retaining the key design elements but introducing a new eye-popping colour palette that stands up to the artwork on the walls—we're talking electric blue with mustard yellow undertones and a splash of purple and pink (it’s like the TV is part of the exhibit).

But of course, beauty is only skin deep, and beneath the vibrant display sits a sleek, intuitive entertainment system designed for effortless guest interaction:

The Entertainment Platform

Airwave implemented a Uniguest Hotel Hub guestroom entertainment platform.  Hotel Hub is a comprehensive suite of digital engagement technologies specifically designed to drive guest engagement for hoteliers. The suite includes interactive TV, casting, digital signage, room signs, and wayfinding.

Features include:

• A prominently placed 'Watch TV' button, offering quick and easy access to a curated list of TV channels.
• Love art? love music! A list of radio channels. Sultry sounds for the sexy rooms.
• Guest info & services. Replacing the paper-based info bible and using QR code functionality for quick and easy access to the hotel's webpages, restaurant bookings, etc. 
• Content casting. Stream your favourite show from your own device. Home comforts in the hotel setting...
• Video-on-demand content from Airtime's movie and programming app.
• Oracle PMS integration. Offering guest messaging, express check-out, and a handy ‘View Bill’ feature (so there are no surprises at checkout).

The Displays

Bringing all this top-tier tech to life, Airwave deployed Uniguest Hub on 55, 65, and 75-inch Samsung AU800 Series hospitality TVs, wall-mounted to preserve the hotel's sleek aesthetic.

Meanwhile, four Samsung digital signage displays light up the public spaces, serving up news, hotel info, and promotions via Uniguest's signage system.